Tech Glossary
What is Optimizely?
Optimizely is a leading software platform used to optimize and test different parts of a website or mobile application. The program enables users to test different versions of a page in real-time to see which variant produces the best results.Optimizely offers various features for doing A/B testing, multivariate testing and content personalization. By using Optimizely, companies can gain insight into how their users interact with their digital platforms and optimize them to increase conversions and user experience. There are several other programs that offer similar features to Optimizely. Examples of other platforms for testing and optimizing websites include Google Optimize, VWO and Unbounce.