Tech Glossary
What is Analytics?
Google Analytics is a tool used to analyze website traffic and user behavior. By using Google Analytics, website owners can gain insight into how visitors interact with their website, which pages are most popular, where visitors are coming from, and much more. There are several other web analytics tools that offer similar features to Google Analytics. Examples of such tools include Adobe Analytics, Piwik and Kissmetrics. It is important for website owners to use a web analytics tool in order to optimize their website and increase its effectiveness.
