Tech Glossary
What is Google Analytics?
Google Analytics is a free analysis system that provides website owners with insights into how users find and use their website. Google Analytics collects data about user behavior and events on the website and then makes it available for analysis via a web interface. This allows website owners to see how users interact with their website, which pages are most popular, and how users navigate from one page to another. Google Analytics is a very powerful tool, and there are many different ways to use its data to improve a website.