Tech Glossary
What is Market Analysis?
Market analysis is a process of collecting, analyzing and interpreting information about a particular market. The purpose of a market analysis is to help companies make better decisions about how to achieve their goals in a given market. A market analysis typically includes an examination of the market's size and growth, the competitive landscape, consumer behaviors and trends, and the various channels available to reach the market. Through a market analysis, companies can also identify possible risks and challenges that may arise when operating in a given market. A market analysis is an important tool for companies that want to establish themselves in a new market or expand their operations in an existing market. Through a market analysis, the company can gain a better understanding of the market and its various aspects, and in this way the company can plan its strategies in a more effective way. There are different types of market analysis, and the type of analysis used depends on the company's goals and needs. A common type of market analysis is a quantitative analysis, which involves an examination of numbers and statistics. A qualitative analysis, on the other hand, involves a deeper examination of consumer behaviors and atti