Tech Glossary
What is MQL?
MQL is short for Marketing Qualified Lead and is an important term in marketing and sales. An MQL is a potential customer who has shown interest in a company's product or service and has engaged in some form of interaction with the company. It can be by filling out a form on the company's website, downloading an e-book or participating in a webinar. To determine whether a lead qualifies as MQL, different criteria are used that can vary depending on the company and industry. Common criteria include demographic data such as geographic location, company size and industry, as well as behavioral indicators such as how many times a lead has visited the company's website or which pages they have visited. Identifying MQL is important in order to target your marketing efforts to the leads with the greatest potential to become customers. By following up and nurturing MQLs properly, companies can increase their chances of converting these leads into paying customers. MQL is an important concept for understanding and optimizing the marketing strategy to increase sales and improve profitability.