Tech Glossary
What is Lead Generation?
Lead generation is the process you use to generate interest in your company, your products and services. You can generate leads in different ways, for example by using digital marketing, PR and advertising. Other ways are to use business networks, fairs and conferences. A lead is a potential customer who shows interest in what you sell. Once you've generated a lead, it's important to qualify it, that is, to make sure the lead is interested in what you're selling and can afford to buy it. Once you've qualified a lead, it's time to move on to the next step in the process, which is to start selling. This means that you should contact the lead and present your company, your products and services. There are different ways to generate leads, and it is important that you choose the method that best suits your business. There is no magic formula for how you should go about it, but it's about testing different methods and seeing what works best for your particular business.