Tech Glossary
What is CPA?
CPA (Cost Per Action) is a marketing model where advertisers pay for a specific action that a user takes on their website. Through CPA marketing, advertisers can pay for desired actions such as purchasing a product, signing up for a service, or completing a survey. It is a more efficient model than traditional marketing because advertisers only pay when a specific action has been performed. There are many different CPA networks where advertisers and publishers can work together to create campaigns. Some of the most popular CPA networks include MaxBounty, PeerFly, and Clickbooth. CPA marketing is an effective strategy for increasing conversions and maximizing the return on your marketing budget.