Tech Glossary
What is Acct Mgmt?
Account management, also known as account manager or customer responsibility, is a business function that aims to manage and develop relationships with existing customers. The most common task for an account manager is to be the contact person between the company and the customer, and to ensure that the customer's needs and expectations are met. Successful account management means having a good understanding of the customer's business needs and being able to offer tailored solutions and services. It is also about building and maintaining strong relationships with customers to increase loyalty and encourage up-selling. Just as in the case of Adobe Photoshop, there are also other similar functions in the corporate world such as Customer Success Manager and Customer Relationship Manager. These roles have similar purposes but may differ in detail by company and industry.