SUPPORTING THE GROWTH OF B2B SUBSCRIPTION COMPANIES More and more businesses are starting to understand the benefits of recurring revenue with a subscription-based business model, leading to predictable revenue, scalability, and improved customer relationships. However, as a subscription business grows, its readiness to scale is often low. Younium was founded because of the demand in the market for a robust cloud app for B2B companies to handle complex subscriptions and in turn manage the financial operations and reporting.